FHA "Eligible Receiver Downfield" Mailer

TAKE FHA CANDIDATES FROM THE NEUTRAL ZONE TO THE GOAL LINE

What do you do when the local pool of FHA Streamline prospects has been largely fished out? Go after the next most likely candidates for a new FHA loan. We can pre-qualify people for an FHA loan, using one of three different approaches:

1. GOOD. County courthouse file with demographic selects. Here we look at existing mortgage holders that have all of the indicators of being FHA eligible.
Total Cost Per Mailer = 52¢ per unit

2. BETTER. Credit bureau / pre-approved file. Here we pull names using exact household criteria including current loan type, FICO, age of current loan, months since most recent refinance, eligibility for FHA, etc. We find the people who are definitely qualified to refinance into FHA, who are currently in an ARM or subprime loan, and their credit history and absence of late pays means they are technically qualified to refinance into a new FHA loan. 
Total Cost Per Mailer = 61¢ per unit

3. BEST. Loan triggers from the credit bureau. These are people who have just applied to get a new loan or refinance their current loan (you can choose either or both). They are definitely in the process of getting a loan, so you can offer to do better than their current lender. Remember that the bank they applied will NOT automatically suggest an FHA loan; they’ll suggest the loan that makes the most money for the bank! So by coming in with a lower rate and the security of an FHA loan, you can be a hero.
Total Cost Per Mailer = 74¢ per unit

 

To order today, please call Erik Burnett at 1-800-843-8861 ext. 14, or send Erik an email by clicking HERE.