The outer envelope in this mailer generates a shock
response: "IS MY RATE GOING UP AGAIN???" Then, the
inside gives them a welcome surprise: they can lower their
rate, legally! Try this letter in your market to see
what kind of response it can bring!

To test a campaign using our "Rate Change" letter, call Erik Burnett,
1-800-843-8861, ext 14, or click
HERE to send an email request.
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