Many of our mortgage company clients originally
asked us, "why would I consider using your services?"
After all, they had been folding & stuffing letters for
years.
In fact, several clients said that they typically shut down
the sales office each Friday afternoon and had 'letter-stuffing
parties'. Sounds like fun, but is it the best use of
your time and that of your sales people?
When your people 'save money' by doing their own mail-outs,
consider the following hidden costs:
- Labor: cost of salaries
- Overhead: cost of electricity,
office space, machines
- Printing: cost of outside
printing of forms & envelopes
- Postage: if you use
First Class stamps, you're paying 44¢ each - without
including the cost of printing your letters - or your valuable
time in producing them! We do the whole thing for 44¢ -
INCLUDING Standard Class Postage! And black & white
postcards are even LESS - starting at just 35¢ per unit
including postage!
- Delivery: cost to truck
the letters down to the post office
- Lost sales: if your
sales people were working the phones and visiting with prospects,
you could probably close more loans
Add it all up, and chances are you'll save more money - and
close more sales - by turning your marketing letter production
over to MortgageDM.com!
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